The return to player percentage on their games tends to range between 91.84% and 97%. New games are also continuously added to their portfolio. They have licensed games (I Love Lucy, John Wayne, Star Trek, KISS and Wizard of Oz), video games (Bier Haus, Jackpot Block Party, Star of India and Jungle Cats) and progressive games (Willie Wonka and the Chocolate Factory). When it comes to their games, you will feel like a kid in a candy store as there is a great array of games to play. Their games that launch online have often been tested in land based operations first and have therefore, already proved popular with players. Once the game goes live they have a post-launch research evaluation, which consists of customer feedback and a detailed look into how they could develop the game further in the future. Before any new games are released they carry out a pre-launch investigation consisting of market research, prototype testing, in-casino testing and performance evaluation. WMS believe they have had such success with their company as they re-invest their revenues into research and development. Today they design, manufacture and distribute land based and online slot games across the world. As the company progressed they kept their innovation, moving into the home video market in the 1980’s and the casino industry in the 1990’s. In 1943, Harry Williams founded WMS when he invented the innovative tilt mechanism for pinball machines.
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